Introduction
Creativity is often considered a mysterious and elusive quality. Still, for the legendary British comedian and actor John Cleese, it’s a process that can be understood and harnessed. Cleese, known for his work with the Monty Python comedy troupe and iconic roles in films like “A Fish Called Wanda,” has not only entertained the world but has also shared valuable insights into the creative process. One of his most renowned contributions to the realm of creativity is the concept of “open” and “close” modes of thinking.
In this blog, we’ll delve into Cleese’s ideas about open and closed modes of thinking, explore the relationship between creativity and innovation, and emphasize the significance of developing an innovation strategy and effective commercialization.
Understanding Open and Close Modes of Thinking
John Cleese’s thoughts on open and closed modes of thinking are deeply rooted in his experiences as a comedian and writer. He believes creativity is not a magical, random event but a structured process involving two distinct modes of thinking.
The Closed Mode:
- The close mode is our default state of mind when we’re focused on tasks, deadlines, and practical problem-solving.
- It’s the mode we slip into when we need to be efficient, make decisions, and complete routine work.
- In the closed mode, we’re often logical, goal-oriented, and analytical.
- While this mode is necessary for productivity, it can hinder creative thinking if we stay in it too long.
The Open Mode:
- The open mode, as Cleese describes it, is a more relaxed and receptive state of mind.
- It’s the mode where creativity flourishes, new ideas are born, and problem-solving becomes innovative.
- In the open mode, we’re curious, playful, and willing to explore without fear of judgment.
- This mode is essential for generating fresh ideas and approaching challenges from different angles.
Cleese’s key insight is that creativity requires a deliberate shift between these two modes. People often struggle with creativity because they find it challenging to transition from the closed to the open mode. However, understanding the importance of both modes and learning to switch between them can significantly enhance one’s creative abilities.
If you find these concepts as fascinating as I do, I recommend you to watch the YouTube video in which Cleese himself explains open and close mode. It is an excellent and entertaining watch.
Creativity and Innovation: Two Sides of the Same Coin
Now, let’s explore the connection between creativity and innovation. While creativity involves generating novel ideas and solutions, innovation is about applying these ideas to create value. In essence, creativity is the birthplace of innovation.
Creative thinking is the initial spark that leads to innovative concepts and products, and innovations really arise when individuals or teams harness their open-mode thinking to explore unconventional solutions to existing problems.
Because of this, to successfully innovate, it is essential to foster a company culture that facilitates the transition between the open and closed modes. Encouraging open-mode thinking, rewarding experimentation, and tolerating failure are stepping stones to success.
The Crucial Link Between Idea Generation and Commercialization
Creativity and innovation are not solitary endeavors but a dynamic journey from ideation to realization. While the inception of groundbreaking ideas is undeniably vital, it’s only the beginning of a more intricate process. The transformation of these ideas into tangible, marketable products or services is what we refer to as commercialization. It’s here that we encounter a significant factor that often gets overshadowed by more conventional theories – the state of mind.
In the words of John Cleese, “We need to be in the Open Mode when we’re pondering a problem. But, once we come up with a solution, we must switch to the Closed Mode to implement it. Because once we’ve made a decision, we are efficient only if we go through with it decisively, undistracted by doubts about its correctness.”
Cleese’s wisdom highlights a critical aspect of the innovation journey. It recognizes that while the open mode of thinking fosters creative exploration and problem-solving, the closed mode becomes indispensable during the implementation phase. Once a solution is identified, it is imperative to commit to it wholeheartedly, steering clear of lingering doubts about its viability.
The Gap in Conventional Commercialization Theories
Many theoretical frameworks have been developed to guide organizations in the intricate commercialization process. However, what stands out is the limited attention granted to the state of mind during this transformative journey. Cleese’s quote underscores a fundamental truth: Even the most impeccably crafted commercialization strategy can falter without the right mindset driving its execution.
Consider this: An organization may possess a brilliant product, a carefully devised market entry strategy, and a robust financial plan. Yet, success may only be achieved if the individuals tasked with executing this plan possess the open-mindedness to adapt, innovate, and overcome challenges. In essence, it’s not solely about having the best strategy; it’s about instilling a culture that aligns with that strategy.
Harmonizing Strategy and Culture
Effectively bridging the gap between idea generation and successful commercialization necessitates a harmonious fusion of strategy and culture. Here’s why:
- Strategy Without the Right Culture: A well-crafted strategy alone is akin to a ship without a skilled crew. Without a culture that encourages creativity, adaptability, and resilience, even the most promising strategy can fall flat.
- The Role of Culture: Organizational culture plays a pivotal role in nurturing the open mode of thinking. It’s the soil in which creativity takes root, enabling individuals to explore, innovate, and bring ideas to life.
- Implementation Precision: While the open mode fuels creativity, the closed mode ensures the precision and determination needed for successful implementation. A culture that supports decisiveness and commitment is equally vital.
- Alignment for Success: Organizations can smoothly transition between open and closed modes when strategy and culture are in harmony. The creativity that generates ideas becomes the driving force behind their realization.
How can Vinco help you?
Recognizing the profound impact that the state of mind can have on creativity and innovation, forward-thinking organizations are exploring ways to foster an environment that nurtures these essential qualities. Many are seeking tools and guidance to embark on this journey effectively.
In this regard, there are specialized services available, such as those we offer. We understand the intricate relationship between culture, mindset, and successful innovation. Our services can be invaluable for businesses looking to incorporate innovation-friendly routines and values. Through Vindi Innovation Indicator ©, organizations can gain a deeper understanding of their innovation readiness. With this knowledge in hand, we can assist them developing a comprehensive strategy, tailored to their unique needs and goals, ensuring the right state of mind in each step of the process.
For more information visit our website.
Conclusion
Innovation, from its inception as an idea to its commercialization as a marketable product or service, is a multi-faceted journey. John Cleese’s insights remind us that the transition from idea to implementation hinges on the state of mind. This transition isn’t merely a switch from open to closed thinking; it’s a delicate, nuanced dance that requires alignment between strategy and culture.
Organizations seeking to innovate and thrive must recognize that fostering creativity is not an isolated endeavor. It’s a holistic approach that intertwines strategy and culture. By nurturing a culture that embraces open-minded exploration and decisively implementing strategies when the time is right, organizations can truly bridge the gap between innovative ideas and impactful commercialization. In this symbiosis of strategy and culture lies the key to turning creativity into tangible success.
References
Video Arts. (June 2017). John Cleese on Creativity In Management. Video Arts. https://www.youtube.com/watch?v=Pb5oIIPO62g
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